About me

I support innovative ways to solve complex business and customer issues by focusing on the end user to create products that are functional, enjoyable, easy to use, and profitable.

I completed my engineering degree in Electronics and Telecommunications from MIT, Pune. With a technical background, I have acquired a practical insight into the problem-solving process.

When I first started with brand identity design and graphic design, I realized that there is a significant overlap with psychology, which then introduced me to design psychology and Human-Centered Design.

Each individual has a unique behavioral response to different design patterns, and it is up to the designer to unlock the full potential of each design while keeping the user's needs and pain points in mind. I transitioned to UX design because it was frustrating for me as a designer to see users struggle with poorly designed products and interfaces